Saregama Live, the live entertainment arm of Saregama India Ltd., has announced the launch of UN40, a dynamic multi-genre cultural festival designed with audiences under 40 at its heart. The inaugural two-day event will take place on March 14 and 15, 2026, at NICE Grounds, Bengaluru.UN40 is crafted as a vibrant platform uniting contemporary music, comedy, digital creators, and immersive experiences, reflecting the evolving ways younger audiences engage with live entertainment today. While the festival centers on those under 40, attendees over 40 are welcome—provided they’re accompanied by someone under 40. Organizers emphasize that the festival is driven by shared cultural sensibilities and mindset rather than age alone.
The lineup boasts a diverse array of artists spanning multiple genres. Headlining music acts include Himesh Reshammiya, Talwiinder, Aditya Rikhari, Shalmali Kholgade, and viral sensation Flipperachi, whose popular track from Dhurandhar has taken social media by storm. Notably, this will be Flipperachi’s first confirmed live performance in India. Other exciting musical acts include Tony Kakkar, Santosh Narayanan, Paradox, Paal Dabba, Thaikkudam Bridge, Raja Kumari, Rashmeet Kaur, Kushagra, Reble, NDS, Lashcurry, Maahi, Pragati Nagpal, and Arjun Tanwar, offering a rich blend of mainstream, independent, and regional sounds. Complementing the music stage is a dedicated Comedy stage featuring creators Harsh Gujral, Inder Sahani, and Onkar Yadav.
Beyond performances, UN40 promises immersive experiences such as a specially curated Gaming Zone inspired by classic tele-match challenges. This interactive space will host team games encouraging collective participation, cheering, and audience engagement beyond just watching performances.A European-style Beer Garden will serve as the festival’s social hub, offering creator-led interactions, meet-and-greets, conversations, and informal performances.
Creators performing here include Beyounick, Danny Pandit, Disha Madan, and RJ Princey, providing a relaxed setting for fans to connect more personally. Siddharth Anand Kumar, Executive Vice President – Films, Series and Events at Saregama India Ltd., said, “UN40 is envisioned as a long-term festival that mirrors how younger audiences consume live entertainment today. While focused on under 40s, it’s driven by mindset rather than age. By curating a diverse lineup and experiences beyond the stage, we aim to foster a deeper connection between artists and audiences, creating a festival that feels relevant, participatory, and enduring.” Tickets for UN40 are now available on BookMyShow, the festival’s official ticketing partner.
