The film 1920: Horrors of the Heart, is a horror genre film directed by Krishna Bhatt, had a surprise release last Friday. Many wondered if it would be a failure, considering that it was released just a week after Adipurush and a week before SatyaPrem Ki Katha. However, the film has been a small success at the box office. It started with Rs 2.34 crore on its opening day and finished with Rs 8 crore after the first weekend. The film has also been released in Telugu and Tamil, which has contributed about 30%-40% to the collections.
The film needs to sustain over the weekdays to emerge as a fair runner. However, it is already facing competition from Adipurush, which has not been able to maintain its hold after its excellent first weekend. The first week closed at Rs 135 crore in the Hindi version, with the second weekend contributing only around Rs 7 crore. This means that Adipurush has already collected Rs 142 crore overall.
It remains to be seen whether Adipurush will turn out to be another Saaho for Prabhas, whose Hindi version scored a lifetime of Rs 150 crore. SatyaPrem Ki Katha, starring Kartik Aaryan and Kiara Advani, is the next big release. It is a pure love story with a lot of drama and will release on Thursday, a holiday for Eid. With no other film for competition, it should draw in audiences in a big way.
The film has managed to gain mixed reviews from critics, but audiences have been enjoying it. The film’s success is a testament to the power of word-of-mouth marketing. The film’s release date was announced just a few weeks before it hit theaters, which helped to create a sense of anticipation among fans. The marketing campaign of the film seemed effective in targeting the right audience.