John Abraham Joins Indian Superbike League as Strategic Advisor: “It’s Time to Get India Racing”
The Indian Superbike League (ISBL) has officially appointed actor-entrepreneur and motorcycle icon John Abraham as its Strategic Advisor. To mark the announcement, the league launched a high-octane promotional film positioning ISBL as the future of superbike racing in India, blending motorsport, entertainment, and pop culture into a dynamic dynamic new sporting platform.
Sanctioned by the Federation of Motor Sports Clubs of India (FMSCI), ISBL is structured as a franchise-based championship. The league will feature multiple competitive tiers, including two Pro categories, Amateur, Female Riders, and Rookie classes, creating an inclusive ecosystem for aspiring talent, technical crews, and brand partners.
Sharing his enthusiasm, Strategic Advisor John Abraham stated, “Motorcycles have always been a deeply personal passion. Being a sports team owner has also taught me what it takes to turn belief into sustained commitment. ISBL brings those two parts of my life together. I want to help young Indian riders get the opportunities they deserve and share the thrill of motorcycle racing with a whole new generation of fans. It’s time to Get India Racing.”
Pranav Bakre, CEO of ISBL, highlighted the league’s personal significance, noting, “I come from a family of racers, so building ISBL is deeply personal. My ambition is to carry that legacy forward by creating something that opens doors for the next generation… With racing at its heart, and music and culture bringing more people into its world, ISBL is how I want to make that happen.”
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Avi Jain, Managing Director of Dhuleva Group and Anchor Investor in ISBL, emphasized the commercial potential: “With ISBL, our ambition is to build a premium, commercially sustainable league that fans return to and partners want to grow with, season after season.” Further updates regarding team franchises, rider rosters, race formats, and host venues are expected to be announced in the coming months.
