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Rhea Chakraborty Unveils AI Avatar ‘Mishty’ in Collaboration with Collective Artists Network
Actor and entrepreneur Rhea Chakraborty has launched an AI-powered digital avatar named Mishty, created in partnership with Collective Artists Network and its AI studio, Galleri5. This innovative initiative showcases how technology-driven storytelling is poised to transform celebrity engagement in India.
More than just a digital likeness, Mishty is a storytelling character inspired by Rhea’s personality and inner voice, reflecting her thoughts, emotions, and reflections. The avatar takes its name from a nickname used by those close to her, designed to offer authentic, interactive experiences that deepen audience connection with Rhea’s creative work.
Mishty was developed using Galleri5’s cutting-edge G5 AI Studio pipeline, which integrates artificial intelligence models, motion capture, voice synthesis, and real-time interaction to produce cinematic-quality digital avatars capable of engaging audiences in meaningful dialogue.
The avatar’s reveal on March 8 coincided with the launch of Rhea’s latest fashion collection, Chapter 2: Smash the Patriarchy, adding symbolic weight by aligning Mishty with the collection’s empowering message.
With advanced technology capturing Rhea’s likeness, voice, and gestures, Mishty enables interactive conversations and personalized engagement for fans online, opening new avenues for storytelling.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, described the project as a pioneering step. “We’re entering an era where technology can expand how artists exist in the world. Mishty is an early experiment showing how storytelling, personality, and technology combine to create fresh, authentic forms of engagement.”
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Rhea shared her excitement about the project: “Seeing Mishty come to life is incredible. She’s not just a reflection of me but a bridge that connects me with the community in personal and interactive ways. This opens new possibilities to tell stories, engage audiences, and explore creativity while sharing my journey.”Mishty’s launch highlights Collective Artists Network’s growing focus on technology-driven storytelling through Galleri5, offering a glimpse into the future of digital entertainment and artist-audience interaction.
