Luxury in Motion: Priyanka Chopra Jonas Named Global Ambassador for Bentley Motors
In a move that unites cinematic excellence with automotive craftsmanship, Bentley Motors has officially named global icon Priyanka Chopra Jonas as its new brand ambassador. The partnership kicks off with a sophisticated new campaign shot at Sony Studios in Los Angeles, debuting this weekend.
A New Narrative Direction
Moving away from traditional, high-gloss advertising, the campaign—helmed by Co-Creative Director Greg Williams—adopts a documentary-style approach. The film offers a rare, intimate look at Priyanka’s life and creative philosophy, utilizing a conversational tone that feels both candid and personal.
The Bentley Continental GT is featured throughout the visuals, integrated as a natural extension of her journey rather than a mere prop. The campaign is part of a broader evolution at Bentley to prioritize authentic storytelling over conventional celebrity endorsements.
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“Shared Values and Intentionality”
Reflecting on her new role, Priyanka emphasized the alignment between her own creative process and the brand’s heritage:
“I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive.”
Ben Whattam, Marketing Director at Bentley Motors, echoed this sentiment, noting that Priyanka’s “fresh energy and authentic perspective” allow her personality to shine through in a way that resonates with modern luxury consumers.
Expanding a Global Legacy
This partnership adds another significant milestone to Priyanka’s nearly 25-year career. Beyond her roles as an actor and producer, she remains a prominent entrepreneur and UNICEF Goodwill Ambassador.
By joining Bentley’s roster of ambassadors—which includes creatives like Greg Williams and Mai Ikuzawa—Priyanka continues to bridge the gap between South Asian influence and the pinnacle of global luxury. An extended version of the campaign film is scheduled to premiere in the coming weeks.
