Bollywood’s Greek God Hrithik Roshan has always been loved by the audience for his excellent acting, dancing skills and his Hollywood looks. The superstar has been the face of multiple premium brands till now and now, he is going to do the same once again. Cure.Fit, the health and wellness start-up has zeroed in on Hrithik Roshan as their brand ambassador and for this, the actor has been paid whopping Rs. 100 crore! With such a big amount, this can be said as Indian start-up’s one of the biggest endorsement deal. The brand has signed one of the top Bollywood actors for the purpose of brand recall as well as positioning.
This will be a 5-year association with the company including Hrithik’s equity stake in the company in lieu of cash investment as well as promotions and royalty from HRX, Hrithik’s personal brand’s specialized workout plan. Cure.Fit’s fitness centres will be introduced to this workout plan. Cure.Fit will soon observe the launch of HRX’s workout and is likely to witness annual business of Rs. 250 crore in near future.
Participants have given thumbs up to this workout and Hrithik aims at making people feel athletic and move faster with this one. It will be a multi-fold association of Hrithik Roshan with the brand, revealed the co-founder of Cure.Fit, Mr. Mukesh Bansal. The do-it-yourself format will soon be launched for the workout by HRX. Cure.Fit’s healthy lifestyle philosophy will be promoted by Hrithik, added Bansal.
Talking about his upcoming Bollywood projects, Hrithik Roshan is working on his upcoming very famous superhero flick ‘Krrish 4’ helmed by Rakesh Roshan. The earlier films of this Krrish franchise had tasted great success at the box-office and this time too, is likely to offer more fun and more entertainment.