The momentum behind Yash’s Toxic continues to surge as the film expands its reach across domestic and global markets. In a significant development underscoring its pan-India ambitions, AA Films—one of India’s most influential and seasoned distribution banners has acquired the theatrical distribution rights for Toxic in North India and Nepal. This move strengthens the film’s national presence far beyond its southern stronghold.
This partnership marks a reunion between AA Films and Yash, following their blockbuster collaborations on KGF: Chapter 1 and KGF: Chapter 2—films that not only shattered box-office records but also redefined the landscape of pan-India cinema. With Toxic, the alliance aims to reach even greater heights, fueled by mutual trust, a shared legacy, and a vision for event cinema.The relationship between Rocking Star Yash and Anil Thadani, founder of AA Films, is rooted in the groundbreaking success of the original KGF, where their joint efforts pioneered a pan-India release strategy that transformed regional cinema’s reach and reshaped the Indian film industry.
The acquisition follows an impressive streak of pre-release achievements for Toxic. Notably, the film became the first non-Telugu release to secure a landmark distribution deal with Sri Venkateswara Creations for the Andhra Pradesh–Telangana market. It also garnered a massive overseas acquisition by Phars Film for its Indian-language versions, ranking among the highest overseas deals ever for an Indian film. With AA Films now handling distribution across the Hindi belt, North India, and Nepal, Toxic is assembling a distribution network as expansive and ambitious as its cinematic vision.
Anil Thadani, a stalwart in Indian film distribution, brings decades of expertise to this partnership. Known for bridging regional industries well before “pan-India” became a term, Thadani has played a crucial role in bringing culturally defining blockbusters—such as Baahubali, KGF, Pushpa, Kantara, and Kalki—to nationwide audiences, breaking language barriers and rewriting box-office records.
