Bollywood big releases usually begin promotions two to three months prior to its release. However, the forthcoming laughter ride ‘Golmaal Again’ has stood of the crowd as it unveiled its first look poster on September 21 and the trailer on September 22, which is less than a month before its release.
The movie makers and the stars are now all set to promote the film. They are all out for the promotions and are likely to spend whopping Rs. 5 crores for its outdoor promotion campaign across the nation, helmed by Mr. Sameer Chopra, Reliance Entertainment’s head of marketing. Rs. 15 crores is said to be the P&A cost of the movie. The further news update stated that ‘Golmaal Again’ will shake hands with Ching’s Secret and will have around 50 to 60 hoardings. Ranveer Singh and Tamannah Bhatia featured in the ad campaign of Ching’s Secret in the last year.
Mumbai local trains and buses will soon get Golmaal Again poster wraps, as revealed by Mr. Chopra. The marketing team is getting advantage of the on-going Durga Puja festival in Kolkata for promoting the flick. ‘Golmaal Again’ will hit the screens in Diwali so some cinema halls will see Diwali lightings installed as a part of its promotion.
The year 2006 saw the first ‘Golmaal’ movie that was loved by one and all as well as raked in great success at the box office. ‘Golmaal Returns’, the second instalment observed good commercial success. The 2010 release ‘Golmaal 3’ turned the first 100 crore movie of the lead star Ajay Devgn.
The upcoming movie Golmaal Again features Ajay Devgn, Tabu, Arshad Warsi, Tusshar Kapoor, Kunal Khemmu, Nel Nitin Mukesh and Shreyas Talpade. The film will release on October 20. With such a great star cast, the flick is geared up to tickle the funny bone of the audience this festive season!